Andrea leads the BASES & Neuro Design Practice at NIQ; focusing on packaging research. She is a dedicated packaging researcher, focusing on this important medium for over 20 years. She has worked with clients across CPG, Health & Beauty, Durables and Retail to help their brands succeed across the shopper journey. Andrea strives to improve packaging research, specifically focusing on telling the full story of the pack performance across System 1 (Eye-Tracking and EEG) and System 2 (behavior/ attitudes). Andrea has studied the changing landscape of sustainable packaging and its impact on shoppers for the past 15 years.