Jason is a progressive marketing leader with 20 years of experience building iconic brands and businesses in the US, Europe, and Emerging Markets. Under his leadership, Sabra kicked off its first Super Bowl commercial, launched award-winning consumer campaigns, and introduced plant-based innovations (chocolate hummus, Sabra Kids!) At Kraft Foods, Jason orchestrated a comprehensive repositioning of the PLANTERS business from salted snacks to faster-growing nuts, which Forbes named one of the top turnarounds of 2011. Throughout his career, Jason has built brand affinity and consumer engagement via winning omnichannel campaigns.
Jason will join the panel discussion on Day 2.